If you still haven’t come across the names Kim Kardashian or Kanye West in the media, then there is no use in denying the inevitable… you soon will.
The couple are huge celebrities in the U.S. and continue to dominate media interest and deliver attention grabbing headlines in any country they visit.
Yet even before they developed this influential partnership, these two entities were powerful in their own right; being able to generate an impressive amount of buzz and interest in their personal brands.
The same can be said about two other interest generating entities within the digital marketing world; SEO (search engine optimisation) and SEM (search engine marketing).
SEO is used to increase visibility of your website on search engines by optimising your site to meet the complex criteria stipulated by search engine providers. This creates more chance that people will click on your link, visit your website and use your services.
Now SEO can generate some fantastic results, but it definitely isn’t something you can rely on for an overnight success. It takes a decent amount of hard work, careful strategy and skill to get your site optimised and climbing the ranks of search engine results.… Read More