If you still haven’t come across the names Kim Kardashian or Kanye West in the media, then there is no use in denying the inevitable… you soon will.
The couple are huge celebrities in the U.S. and continue to dominate media interest and deliver attention grabbing headlines in any country they visit.
Yet even before they developed this influential partnership, these two entities were powerful in their own right; being able to generate an impressive amount of buzz and interest in their personal brands.
The same can be said about two other interest generating entities within the digital marketing world; SEO (search engine optimisation) and SEM (search engine marketing).
SEO is used to increase visibility of your website on search engines by optimising your site to meet the complex criteria stipulated by search engine providers. This creates more chance that people will click on your link, visit your website and use your services.
Now SEO can generate some fantastic results, but it definitely isn’t something you can rely on for an overnight success. It takes a decent amount of hard work, careful strategy and skill to get your site optimised and climbing the ranks of search engine results.
You see, this isn’t the case of creating a hip hop track and expecting it to rank number 1 straight away. With a little optimisation and the right recognition, you can start to develop regular fans and over time, find yourself with a number of chart topping successes. Isn’t that right Kanye?
Meanwhile SEM (search engine marketing) can generate a short term ‘overnight’ success by increasing visibility of your website with the use of paid for ads or PPC (pay-per-click advertising); boosting your website to the first page of search engine ad sections within hours.
Becoming an overnight success is something that now famous reality star, Kim Kardashian experienced following, what we’ll call ‘a curiosity generating video’ that launched her into the spotlight.
However, like SEM, the time in the spotlight won’t last for long unless you continue to generate more publicity, in this case, paying for more ads and getting your site to the front page.
So as you can see, separately, SEO SEM are remarkable tools and worth your consideration if you are serious about gaining visibility for your website and improving leads and sales.
But then there’s a very important lesson we can all learn from Kim and Kanye (yes really). Partnerships create a greater impact and extend the reach of your brand. Yes you can use SEO and SEM at the same time, but use them in conjunction with each other, with the same strategy and this happens…
The Influential Partnership of SEO and SEM
1. Dominating the Headlines
Together, Kim and Kanye dominate interest by appealing to a range of ages and nationalities through their work within the music, fashion, TV, film and entertainment industry. (And now possibly politics. Kanye as U.S. president? You never know.)
Similarly, partnering SEO and SEM together can also help overshadow competitor sites by ensuring your website appears in both the natural search lists (SEO) and the ads section (SEM) on the first page of search results.
With careful keyword research of the terms consumers use to search for services, you can reinforce your brand and increase the chance that your website is not just seen but selected.
2. Sharing Industry Secrets
From style choices to A-list events, you know that celebrity partners won’t hesitate to provide each other valuable advice to help boost their reputation and avoid making damaging mistakes (such as rudely interrupting someone’s acceptance speech at a popular music awards ceremony.)
Success with search engine results also requires that SEO and SEM work together to inform each other of successes (or gaps) so that both strategies can be refined, creating a process that delivers strong results with each and every search.
Take for example long-tail keywords; if they are working well for SEO, you can then start to use them for your paid-for ads which will not only help you score more visibility on results, but save you money paying for shorter, high-traffic keywords. Of course, you wouldn’t know this unless you were using both SEO and SEM in partnership.
3. Staying Current
It’s a rare day that passes without one of the K-West empire taking advantage of current technology to post on social media, take selfies or promote their online game and app downloads. Clearly, there is no stopping the Kim and Kanye partnership when it comes to keeping up with trends and making sure fans can easily access their brand.
Bringing together SEO and SEM will also keep your brand current as more and more consumers use mobiles to search for products and local services. By using appealing images with SEM paid ads, a mobile friendly website and SEO for local business searches, you can be sure that your customers will be able to find your services easily, whatever device they are using.
So next time you’re thinking of using SEO and SEM as separate digital tools, just take a moment to think about just how influential partnerships can be. If you really want to win the battle with search; you’ll need a partnership strategy that Kanye himself would be proud of.
Using SEO and SEM together is much more effective when they are both delivered by one professional, which is a service you can access using Ashfield Marketing. To find out how much traffic this partnership could generate for your website, simply contact SEO and SEM accredited professional Carl by visiting Ashfield Marketing contact page.